In 1982 someone tampered with Tylenol capsules, resealed them after adding cyanide, and put them back on the shelves in pharmacies. The product tampering resulted in the murder of seven people, and many thought that would be the end of Tylenol. What happened instead became a casebook example of how a corporation should react. Although the murders happened in Chicago, Johnson & Johnson reacted quickly to recall the product nationwide and reintroduced Tylenol with tamper-proof packaging. The action cost the company $50 million, but within one year they had recaptured 80% of their pre-scandal market share. Due to recalling the product quickly, and an advertising campaign focused on regaining consumer trust, Tylenol remained one of the best selling pain relievers.
With the recent advent of some of the most severe corporate scandals ever perpetrated, specifically British Petroleum, Goldman Sachs, and Toyota; we are seeing an opposite reaction. All three of these corporations have denied culpability for their wrongdoings in multiple arenas. BP has pointed fingers at Halliburtan and TransOcean for their recent oil rig explosion, (who are pointing fingers back). Goldman Sachs is disavowing to congress their knowledge that housing prices were going to fall when they sold subprime mortgage products, even though they were in fact working at the same time to protect themselves from these very same products. Toyota, still in denial, denied for years that there were automobile acceleration problems.
It is particularly egregious to me that each of these three firms specifically marketed their brands based on trust. BP’s “Beyond Petroleum” green campaign was designed to ensure consumers they were environmentally responsible, consumers pay a higher premium for investing through Goldman Sachs because they believed they were looking out for their interests, and Toyota had a long history of emotionally charged advertising focusing on dependability, safety, and quality.
Whatever has happened to corporate accountability and what effect will this have on consumers trusting a brand in the future? It actually appears that marketing and corporate accountability have come full-circle since the days of the Tylenol recall in 1982. Johnson & Johnson recently recalled 43 different children’s medicines, including Children’s Tylenol, due to product contamination and the FDA has charged that they knew about these issues for over two years and attempted to cover them up.
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David Hector Thibodeau
1045 Wylie Street SE • Atlanta, GA 30316
• davidhectorthibodeau@gmail.com
Professional Experience:
Georgia College & State University - Milledgeville, GA 31061 2008 - Present
www.gcsu.edu
Serials/Acquisitions Coordinator
• Establish policies and procedures for the efficient operation of the Serials and Acquisitions Department, oversees database maintenance and quality, and processing of materials.
• Supervise full-time faculty, staff, and student positions.
• Manage electronic serials collection using electronic management software systems.
• Update bibliographic holdings for serials collection using standard library utilities.
• Direct all major projects and daily activities involving the management of the serials collection.
• Oversee participation in National Library of Medicine’s DOCLINE ILL program.
• Meet with department faculty to review their acquisitions needs and serve as a library liaison with academic departments.
• Provides assistance and advice to the Dean/University Librarian in the overall administration of the library, including strategic planning and the establishment of overall goals and objectives.
• Assist library administration in monitoring the budget and expenditures, recommends equipment, supplies, personnel, and other needs. Perform fiscal period close in Voyager integrated library system.
• Serve as primary liaison to vendors and as the technical contact for electronic databases, including setting up trials, negotiating licensing agreements, managing SLAs, and authoring RFQs and other correspondence.
• Participate in collection development to support the curriculum by recommending acquisitions and participating in the evaluation of current collections.
• Develop and prepare statistical and narrative reports.
• Provide reference services as assigned.
KPMG LLP - Atlanta, GA 10/2003 - 10/2007
http://www.kpmg.com/
Southeast Area Library Associate
• Relocated from Miami to Atlanta by KPMG due to assuming additional offices in 2006.
• Reference, research, and collection management for fifteen Southeast area libraries.
• Developed on-line training sessions for proprietary accounting research platform.
• Set up, developed, and administered SharePoint internal collaboration web site.
• Liaison to National Operations teams on SharePoint development.
• Redeveloped external acquisitions web site to be high functioning and suitable for firm-wide use.
• Collaborated with marketing department to improve collateral for delivery to clients and targets.
• Account contact and administrator for firm-wide on-line subscription.
• Coordinated development of the Latin American Tax Handbook between the European Tax Centre, the Latin American Tax Center, and the International Bureau of Fiscal Documentation.
• Led a team to develop an electronic tool to survey library users.
• Appointed Work Environment Initiative Local Action Committee Representative in South Florida.
• Promoted from Area Library Coordinator to Area Library Associate and relocated from Boston to Miami in 2003; originally responsible for library collections, acquisitions, vendor relations, and accounts in 13 Northeast area offices.
KPMG LLP - Boston, MA 03/200- - 10/2003
http://www.kpmg.com/
Northeast Area Library Coordinator
• Implemented integrated library system software in area libraries.
• Assisted in creating a collection development database on MS Access to track expenditures.
• Substantially decreased print purchases through resource sharing and eliminating duplicative materials.
• Developed electronic process for Partners to select and order professional literature annually that resulted in $60K savings in the Northeast in the first year, (project adopted firm wide).
• Piloted on-line access to tax literature platform in Northeast Area that resulted in over $25K cost savings in Northeast area and a wider distribution of resources, (project adopted firm wide).
• Coordinated and developed training programs for Lexis/Nexis, Westlaw, and other information platforms for professionals and support staff, (project adopted firm wide).
Education:
American Intercontinental University
• 2010 – Present, MBA – Project Management Concentration
Simmons College--Boston, MA
• Summer 2000; audited - Knowledge Management
• Summer 1999; audited- Management of Information Technology
• 1996-1998 MLIS, Graduate School of Library and Information Science
Boston College--Newton, MA
• 1984-1988 BA, College of Arts and Sciences: Double Major: English and Psychology
Hebrew University--Jerusalem, Israel
• Summer 1988 & summer 1990, Assistant Archaeological Field Supervisor and associated graduate level classes.
Leadership:
Georgia Leadership Institute – State Personnel Administration
• 2009 – The Seven Habits of Highly Effective People
Florida Library Leadership Program -- Tallahassee, FL
• 2005-2006 - Year-long comprehensive series of learning sessions that focuses on developing an understanding of leadership, within a conceptual framework and practical applications.
Certifications:
Emory University - Center for Lifelong Learning – Atlanta, GA
• 2008 - Emory University: Management Certification.
• Courses included: Essentials of Personnel Management, Win-Win Negotiations, Essentials of Supervision, Essentials of Motivation, and Essentials of Coaching for Managers.
New Horizons--Boston, MA
• 2002 - Certified Internet Webmaster – Foundation Fundamentals
• Courses included: Networking, Internet, and Web-Page Authoring Fundamentals.
Professional Memberships:
SLA Georgia Chapter Board Member 2009 - Present
Tennis Club II Condominium Association President, Fort Lauderdale, FL 2005-2006
Member: ALA, NASIG, CIP
Skills / Strengths:
• Lexis/Nexis, Westlaw, Factiva, ProQuest, EBSCOhost, & other information databases.
• Conversational French, some Spanish
• MS office: Excel, Access, PowerPoint, Word, Outlook, SharePoint, Visio, and Project.
1045 Wylie Street SE • Atlanta, GA 30316
• davidhectorthibodeau@gmail.com
Professional Experience:
Georgia College & State University - Milledgeville, GA 31061 2008 - Present
www.gcsu.edu
Serials/Acquisitions Coordinator
• Establish policies and procedures for the efficient operation of the Serials and Acquisitions Department, oversees database maintenance and quality, and processing of materials.
• Supervise full-time faculty, staff, and student positions.
• Manage electronic serials collection using electronic management software systems.
• Update bibliographic holdings for serials collection using standard library utilities.
• Direct all major projects and daily activities involving the management of the serials collection.
• Oversee participation in National Library of Medicine’s DOCLINE ILL program.
• Meet with department faculty to review their acquisitions needs and serve as a library liaison with academic departments.
• Provides assistance and advice to the Dean/University Librarian in the overall administration of the library, including strategic planning and the establishment of overall goals and objectives.
• Assist library administration in monitoring the budget and expenditures, recommends equipment, supplies, personnel, and other needs. Perform fiscal period close in Voyager integrated library system.
• Serve as primary liaison to vendors and as the technical contact for electronic databases, including setting up trials, negotiating licensing agreements, managing SLAs, and authoring RFQs and other correspondence.
• Participate in collection development to support the curriculum by recommending acquisitions and participating in the evaluation of current collections.
• Develop and prepare statistical and narrative reports.
• Provide reference services as assigned.
KPMG LLP - Atlanta, GA 10/2003 - 10/2007
http://www.kpmg.com/
Southeast Area Library Associate
• Relocated from Miami to Atlanta by KPMG due to assuming additional offices in 2006.
• Reference, research, and collection management for fifteen Southeast area libraries.
• Developed on-line training sessions for proprietary accounting research platform.
• Set up, developed, and administered SharePoint internal collaboration web site.
• Liaison to National Operations teams on SharePoint development.
• Redeveloped external acquisitions web site to be high functioning and suitable for firm-wide use.
• Collaborated with marketing department to improve collateral for delivery to clients and targets.
• Account contact and administrator for firm-wide on-line subscription.
• Coordinated development of the Latin American Tax Handbook between the European Tax Centre, the Latin American Tax Center, and the International Bureau of Fiscal Documentation.
• Led a team to develop an electronic tool to survey library users.
• Appointed Work Environment Initiative Local Action Committee Representative in South Florida.
• Promoted from Area Library Coordinator to Area Library Associate and relocated from Boston to Miami in 2003; originally responsible for library collections, acquisitions, vendor relations, and accounts in 13 Northeast area offices.
KPMG LLP - Boston, MA 03/200- - 10/2003
http://www.kpmg.com/
Northeast Area Library Coordinator
• Implemented integrated library system software in area libraries.
• Assisted in creating a collection development database on MS Access to track expenditures.
• Substantially decreased print purchases through resource sharing and eliminating duplicative materials.
• Developed electronic process for Partners to select and order professional literature annually that resulted in $60K savings in the Northeast in the first year, (project adopted firm wide).
• Piloted on-line access to tax literature platform in Northeast Area that resulted in over $25K cost savings in Northeast area and a wider distribution of resources, (project adopted firm wide).
• Coordinated and developed training programs for Lexis/Nexis, Westlaw, and other information platforms for professionals and support staff, (project adopted firm wide).
Education:
American Intercontinental University
• 2010 – Present, MBA – Project Management Concentration
Simmons College--Boston, MA
• Summer 2000; audited - Knowledge Management
• Summer 1999; audited- Management of Information Technology
• 1996-1998 MLIS, Graduate School of Library and Information Science
Boston College--Newton, MA
• 1984-1988 BA, College of Arts and Sciences: Double Major: English and Psychology
Hebrew University--Jerusalem, Israel
• Summer 1988 & summer 1990, Assistant Archaeological Field Supervisor and associated graduate level classes.
Leadership:
Georgia Leadership Institute – State Personnel Administration
• 2009 – The Seven Habits of Highly Effective People
Florida Library Leadership Program -- Tallahassee, FL
• 2005-2006 - Year-long comprehensive series of learning sessions that focuses on developing an understanding of leadership, within a conceptual framework and practical applications.
Certifications:
Emory University - Center for Lifelong Learning – Atlanta, GA
• 2008 - Emory University: Management Certification.
• Courses included: Essentials of Personnel Management, Win-Win Negotiations, Essentials of Supervision, Essentials of Motivation, and Essentials of Coaching for Managers.
New Horizons--Boston, MA
• 2002 - Certified Internet Webmaster – Foundation Fundamentals
• Courses included: Networking, Internet, and Web-Page Authoring Fundamentals.
Professional Memberships:
SLA Georgia Chapter Board Member 2009 - Present
Tennis Club II Condominium Association President, Fort Lauderdale, FL 2005-2006
Member: ALA, NASIG, CIP
Skills / Strengths:
• Lexis/Nexis, Westlaw, Factiva, ProQuest, EBSCOhost, & other information databases.
• Conversational French, some Spanish
• MS office: Excel, Access, PowerPoint, Word, Outlook, SharePoint, Visio, and Project.
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